Luxury Brand

A luxury brand communicates via a monthly newsletter and direct outreach from sales associates.

NY, NY
Main issues

Key Challenges They Faced

Production delays, reporting gaps, and inconsistent messaging were holding the program back.

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Production delays

Campaigns took too long to produce, limiting momentum and timely launches.

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Reporting gaps

Performance insights were unclear, making it hard to tie email efforts to revenue.

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Inconsistent messaging

Email and sales communication lacked alignment, weakening the overall brand narrative.

What We Did

We created a faster, on-brand workflow

We streamlined the email process with a modular system that keeps every send consistent, easy to build, and aligned with the brand’s tone.

Built a modular
newsletter system

To speed production and keep visuals consistent.

Connected
“inquire” clicks

To prewritten editable associate follow-ups.

Email deliverability
& image standards

Emails that reach inboxes and delight eyes.

The Impact

The results we Achived

Optimized campaigns drove more opens, clicks, and booked appointments, with less effort.

+29%
Email-driven revenue in 60 days.
-47%/-22%
Build time per newsletter and unsubscribe.
3.1×
Sales appointments from associate outreach.
The results
Tech Stack

Saleforce Marketing Cloud

Platforms behind a consistent, fully trackable customer journey across every touchpoint.

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